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6586 University
Blvd, Suite 7
Winter Park, FL 32792
Phone: 407-657-9069
Fax: 407-657-9087
(Toll Free) 1-888-545-UNIT
info@forbesandassociates.com |
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Forbes and Associates Web Design company
located in Central Florida |
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| We Do It All For You! |
 We'll analyze your web site and plan a successful campaign. |
| We'll analyze your competitor's web sites to gain market intelligence. |
| We'll develop targeted keywords and unique advertising copy to sell your business. |
| We'll manage your advertising buys, track their performance, and send you weekly reports. |
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:: Getting High Rankings
Getting into a search engine database is only the first step. Without other factors you will not get ranked in the top positions which are necessary for receiving quality visitors. So how do you get top positions? You can pay for placement with sponsored links that is covered in the next section. To place well in the free, organic search engine results pages, you will need to perform search engine optimization.
Search Engine Optimization is the practice of guiding the development or redevelopment of a web site so that it will naturally attract visitors by winning top ranking on the major search engines for selected search terms and phrases
Search engine optimization is one of the most complicated aspects of web development. Each search engine uses a different algorithm, using hundreds of factors, that they are constantly changing, and they carefully guard their algorithm as trade secrets. Thus no one outside of the search engines employ knows with 100% certainty the perfect way to optimize a site. However, many individuals called search engine optimizers have studied the art and derived a set of techniques that have a track record for success. |
| :: What is Search Engine? |
A search engine is a web site whose primary function is to help users search for files and information on the World Wide Web. Examples are Google, MSN, Yahoo, Alta Vista and All the Web. Most search engines find files that contain a key word or words typed in by the user. Once you type in what you are looking for, the search engine lists a number of web sites that contain what they think you want. Some search engines specialize in a subject area or type of file. Others, called meta-search engines, query a number of regular search engines and collect the best results.
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| :: Why does your website need to be listed by search engines?
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Search engines remain the leading way users find websites. 81% of users said that search engines helped them find the websites they use. If your website is not listed by search engines then you are missing out on a huge amount of potential customers. There are probably people using search engines to find your type of product or service and if you are not listed they are going elsewhere.
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:: Search Engine Marketing
| Search Engines can be a great source of leads for your website. Proper search engine marketing (SEM) is complex. SEM is often incorrectly implemented. Beware of Search Engine Marketing Companies that promise to get your website top placement, yet in the end just waste your time and money while producing little additional traffic. Our SEM process is different. We will do it in a way that will produce a positive return on investment.
We have created the SEM Analysis and Report to insure you are spending your money in the right places. The Analysis will reveal where your most profitable opportunities are and what needs to be done to capitalize on them. Once the planning is done we can help you implement the plan. We have a wide variety of skill sets to help you get the most out of your website a positive return on investment. Do not be fooled by others touting "Guaranteed Placement" for worthless words or usage of short-term spamming techniques, we stand behind our services with results.
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| :: SEM Analysis and Report |
Through our
SEM Analysis and Report,
we can get you on the road to making higher profits by giving you recommendations of what you need to do to get better results
from your web site. Cost $300
Need to consult to Our
Search Engine Experts
Call: 1-888-545-UNIT
or Email Us
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| Keyword Analysis - Targeting the right keywords is the key for SEM results. This report finds the correct words to use to get an advantage over your competition and estimates the cost for pay-per-click placement. |
| :: Marketing Strategy |
| Marketing Strategy - We will provide you with a realistic estimation of SEM potential for your website and where SEM should be positioned in your website's marketing mix. |
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:: Effective Recommendations
We will give you recommended projects and pricing that need to be implemented to achieve your SEM goals so you can make an informed business decision for which method you might want to put in your game plan.
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:: Keyword Web Pages
Keyword web pages are web pages designed and built specifically to draw search engine visitors to your website through a specific keyword or keyword phrase. They are pages that link to the rest of the website and look exactly like the rest of the website. These pages are optimized for specific keywords or keyword phrases. They are rich in content and are not intented to fool the search engines as doorway pages are. Beware of Search Engine Optimization Companies that offer doorway pages for SEM. This is not acceptable to search engines and could keep your web site from getting ranked by that search engine. We can create keyword web pages for you that will attract the attention of search-engine viewers and ultimately lead them through the rest of your site thus achieving your results.
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:: Keyword Websites
 A keyword web site is a web site that has been created to get a high ranking for one set of keywords or keyword phrases that links back to your main web site. The domain name uses those keywords as part of the name. This is a plus when the search engines are indexing a web site and can be an effective and valuable tool in helping your web site grow and prosper.
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Search Engine Marketing 
