Forbes and Associates

Social media marketing is getting more popular as a means of promoting a business.  When designing a marketing plan for your business, determine if social media marketing on websites like Twitter, blogs, LinkedIn, Facebook and YouTube are right for you. These are all free ways to  introduce new products, share ideas, promote your brand and do business networking.  These social media websites and online communities can be used for marketing, publication relations and customer service.

According to Wikipedia http://en.wikipedia.org/wiki/Social_media_optimization  “Social media optimization (SMO) is a set of methods for generating publicity through social media, online communities and community websites. Methods of SMO include adding RSS feeds, social news buttons, blogging, and incorporating third-party community functionalities like images and videos. Social media optimization is related to search engine marketing, but differs in several ways, primarily the focus on driving traffic from sources other than search engines, though improved search ranking is also a benefit of successful SMO.”

 

 

For those of you considering a blog for your website, it can be a very effective marketing tool that will not cost you alot of money to set up and maintain. The beauty of a marketing blog for your company is that you can let your customers and the world know what is happening in your company and also get others to link to you as a result of the information on your Marketing Blog.  This is a great tool for getting better search engine rankings. Also Google, Yahoo MSN and other search engines are always looking for fresh updated content on a website. This is smart way to do search engine marketing.